NatWest Group

BRANDING / MOTION

A selection of campaigns that I have worked on for NatWest and Lombard.

Travel social refresh

The brief was to refresh four high performing assets from a travel campaign following an analysis from Betatyping, which is a structured programme designed to help clients develop and test creatives.

The assets would be built as DCO templates so their guidelines had to be followed for the layout. The imagery also had to be made more socially native to each platform and consider the 2025 social trends such as Peak Travel (people pivoting towards unique destinations with mountains), travelling with partners and flying to less familiar destinations.

Lombard EV Campaign

Lombard wanted to highlight their expertise, tools and partnerships to inform new and existing customers on the different ways that they could help support businesses with their vehicle needs and preferences.

The brief was to produce a multi-channel response through the creation of emails, socials and a factsheet to position Lombard as experts on vehicle finance.

The campaign saw positive early results, including a large sale, increased fleet sizes for existing customers and 12 new companies contacting Lombard after the email deployment.

Pride

For Pride 2023, NatWest wanted to go bolder, more expressive and celebratory with their visuals than previous years. A master visual was created combining mine and another designers visual concepts together, which was used across print materials such as t-shirts, wristbands, flags and shuttle bus panels and all assets for social.

Once I had created all the print assets, NatWest wanted to promote the Pride festivals that were taking place in various different cities around the UK. I was tasked with creating an animated skyline design for Belfast, Birmingham, Bristol, Cardiff, Jersey, Manchester, Edinburgh, Southend-on-sea and London.

I began creating a few initial ideas of skylines for Birmingham, that were a fusion of the new NatWest VI illustrations and the master Pride visual that we had created. Once a design was chosen, this was then applied to all the city skylines and each one was animated and designed for Instagram posts and stories.

Initial ideas

Final skylines

Team GB

NatWest Group partnered with Team GB for the 2024 Paris Olympic games. Below are a few examples of web banners, heros for emails and branch posters that I created for various campaigns.

Email heros and web banners

Branch posters

NatWest x Sainsbury’s Migration

Sainbury’s Bank are in the process of moving their customers and accounts over to NatWest this year. The customers were to receive communication which would inform them of what to expect over the coming months during the migration. I designed this infographic to be sent as part of direct mail.