NatWest

BRANDING / MOTION | T&P | 2021-2026

New Scala concepts

As part of the Branch teams’ ongoing efforts to better utilise in-branch Scala screens, I was asked to develop new creative guidelines to optimise content for longer dwell times and greater effectiveness for branch customers. This project is still on-going but the guidelines will integrate seamlessly with existing branch standards, maintaining and building on established brand elements.

The deliverables included both product and service focused ads that made greater use of the NatWest pastel palette, addressing feedback that the purple screens were blending into branch interiors. This also involved redesigning the look and feel of Core and Premier Scala content, shifting towards full-bleed imagery, smaller typography and layouts better suited to in-branch screens rather than social channels. In addition, more playful, less sales-driven screen concepts were developed, with a stronger community focus to better engage customers while queuing or waiting in branch.

Venture banking

To support NatWest with the launch of Venture Banking this year, I was asked to develop a suite of collateral including a new pitch book, social assets and updating and re-designing some factsheets. The designs leverage some new elements from the Business and Commercial branding.

We aimed to achieve a more corporate, minimal aesthetic with greater consistency across all assets.

History of
Financial Inclusion

NatWest asked us to create a short animation that would tell the story of their ongoing commitment to helping customers access and make the most of banking services. I developed the initial concept and designed a storyboard, which was then brought to life by two motion designers at T&P. The animation’s look and feel was inspired by the way traditional film projectors display photographs and films.

Pride

For Pride 2023, NatWest aimed to be bolder, more expressive, and more celebratory than in previous years. A master visual was developed by combining my concept with another designer’s, and was rolled out across print materials—including T-shirts, wristbands, flags, shuttle bus panels—and all social assets.

After completing the print assets, NatWest wanted to promote Pride festivals across the UK. I was tasked with designing and animating bespoke city skylines for Belfast, Birmingham, Bristol, Cardiff, Jersey, Manchester, Edinburgh, Southend-on-Sea, and London.

I started by developing initial skyline concepts for Birmingham, blending the new NatWest VI illustrations with the master Pride visual. Once approved, the design system was adapted for each city and animated for Instagram posts and stories.

INITIAL IDEAS

FINAL SKYLINES

Travel social refresh

The brief was to refresh four high performing assets from a travel campaign following an analysis from Betatyping, which is a structured programme designed to help clients develop and test creatives.

The assets would be built as DCO templates so their guidelines had to be followed for the layout. The imagery also had to be made more socially native to each platform and consider the 2025 social trends such as Peak Travel (people pivoting towards unique destinations with mountains), travelling with partners and flying to less familiar destinations.

Team GB

NatWest Group partnered with Team GB for the 2024 Paris Olympic games. Below are a few examples of web banners, heros for emails and branch posters that I created for various campaigns.

EMAIL HEROS AND WEB BANNERS

BRANCH POSTERS