Currys
CURRYS | 2020-2021
Email designs
CRM / Motion / Creative direction
A selection of CRM emails and animated hero creative developed across Currys campaigns.
For the third email below - Experts Love, I took ownership of developing a new, scalable email identity, introducing a lifestyle-led direction with colleague imagery, realistic home settings and a flexible modular structure. Working to a tight three-day deadline, I collaborated closely with stakeholders to align expectations and secure approval on the new direction.
Online sign up page
Web design / UI
Currys' existing sign-up page wasn't generating enough opt-ins, so I was tasked with redesigning the experience to encourage more customers to sign up.
I introduced more of Currys' Bright World imagery and colour palette to create a more engaging, brand-led experience, while working within the technical limitations of the existing website.
Student tech bundle
Motion
To promote Currys' £1,000 Student Tech Bundle competition, I developed a design across in-store screens and animated digital banners for the UCAS website.
Working from the existing campaign concept, I adapted the creative across multiple formats and screen sizes to create a consistent experience across both in-store and digital channels.
This or that?
Social
An interactive Instagram story campaign designed to support World Sleep Day, where two methods of sleep were used against each other using an interactive poll.
Twitter animations
Social / Motion
A selection of animated social content created for Currys across product and promotional.